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There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers. 

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.  

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc. 

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.

Low Budget Advertising

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money. 

There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers. 

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages.  

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc. 

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.   

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The IIT, Kharagpur is one of the Top engineering colleges in India.The campus is situated about 120 km from Calcutta.Situated about 120 km west of Calcutta, Kharagpur can be reached in about 2.5 hrs from the Howrah railway station of Calcutta.. The Institute is about 5km from the Kharagpur railway station. IIT Kharagpur has  the Nehru Museum.

A large number of technical models  have been collected for exhibition in the museum. The museum is a finacially independent entity.It is established in 1951.IIT Khargapur has ranked top  engineering college by surveys like outlook, India Today.Among the IIT’s IIT Khargpur has the large campus around 2,000 acres.The campus has 18 halls of Residence.

Departments of IIT Kharagpur
Aerospace Engineering
Agricultural & Food Engineering
Architecture & Regional Planning
Biotechnology
Chemical Engineering
Chemistry
Civil Engineering
Computer Science & Engineering
Cryogenic Engineering
Center for Educational Technology
Electrical Engineering
Electronics & Electrical Communication Engineering
G S Sanyal School of Telecommunications
Geology & Geophysics
Humanities & Social Sciences
Industrial Engineering & Management
Information Technology
Materials Science
Mathematics
Mechanical Engineering
Medical Science & Technology
Metallurgical & Materials Engineering
Mining Engineering
Ocean Engineering & Naval Architecture
Oceans, Rivers, Atmosphere and Land Sciences
Physics & Meteorology
Rajiv Gandhi School of Intellectual Property Law
Ranbir and Chitra Gupta School of Infrastructure Design and Management
Reliability Engineering Centre
Rubber Technology Centre
Rural Development Centre
Vinod Gupta School of Management

Courses offered by IIT Kharagpur

Bachelor of Technology (B.Tech. – 4 years)
Bachelor of Architecture (B.Arch. – 5 years)
Dual Degree Programme (B.Tech. plus M.Tech. – 5 years)
Master of Science (M.Sc. – Integrated – 5 years)  Master of Science (M.Sc. – 2 years)
Master of Technology (M.Tech – 2 years)
Master of City Planning (MCP – 2 years)
Master of Business Administration (MBA – 2 years)
LL.B. Degree in Intellectual Property Rights (3 years)
Master of Medical Science & Technology (MMST – 3 years)
Diploma Programme in Intellectual Property Law
Master of science – by research (MS)
Doctor of Philosphy (Ph.D.)
Doctor of Sciences (D.Sc.)

Address of IIT Kharagpur

Indian Institute of Technology,
Kharagpur-721 302,
INDIA
Telephone Number +91-3222-255221 stitute of Tchnoogy, Khagpur-721 302, INDIA
Telephone Number +91-3222-255221

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We are having trouble finding earth and neutral on the eels but I am sure with hard work and study we can discover more about the electric eels metabolism” says retired engineer Mr Daniel Currant inventor of the Nat’s Eye (see below) a device designed to help unwanted flying insects find their way out of an open window.

A colleague of his back in their days with the Electricy Board told how Mr Currant 68 would electrocute himself at safety lectures and public information courses in order to illustrate the possible dangers when using electricity, side effects of Mr Currant’s exploits in those days included temporary memory loss ” things would get erased ” says Rodger Rubber himself now retired and occasional helper to Mr Currant, ” he recalls Dan spent most of his working life burnt and bald, but he has always said to me it was a small price to pay for saving lives”.

At the moment there are problems of coordination and finding out why eels discharge electricity whether it is for defence, a mating ritual or says Mr Rubber “for a buzz”.  Ultimately Currant is hoping to find and develop a way of using the eel’s negative side, his idea then being to keep the live and neutral separate in order to exploit a possible circuit.

The Nat’s Eye

“At first I experimented with firefly’s, I thought they might be trained as a kind of air traffic control
For flying insects but it proved to be problematic as the flies don’t like to be told what to do and have a short
attention span”.

“We then tried ultra violet light strips with arrows pointing towards the window but it attracted more insects
than it helped to dispel”.

The answer came to Currant while at a wedding party, looking at the light show provided by the entertainment he had his eureka moment, a rope like formation of small ultra violet lights which reacted to the insects position could lead the insects to open windows, “a breadcrumb trail of ultra violet light” he says enthusiastically, thus the Nat’s Eye was born.. Spiders soon learnt however, that if they got a move on they could catch a feast by webbing the open window area. This prompted animal rights groups to say it was cruel and interfered with the balance of nature and after a lengthy court case the licence for the product was cancelled.

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style=”text-align:justify;”> Advertising plays a crucial role in every area of business.

Intensifying competition combined with ongoing globalisation mean businesses need to attract and communicate with clients from different cultures.

Companies are crossing national borders to reach markets in different countries, having to advertise products and services in local language, in an ideal case with the same meaning and impact as in the source language.

Advertising translation has become one of the essential services required by corporations having or seeking a multinational presence.

The volume of translations involved in advertising is therefore increasing on a daily basis.

Your company is running an international or multilingual advertising campaign and has advertising translation projects, but advertising texts and materials can not be translated word for word, they need professional and precise adaptation and localisation to suit each target language and create the greatest possible impact.

Here are some tips to consider when looking for a translation company for your advertising translation needs:

Choose a translation company which uses the services of native speaker experts, preferably on a local basis. Native speakers will ensure text adaptation and localisation in the best possible way. This is because they are aware of the socio-cultural and politico-legal frame of the targeted market. Native speakers not only understand what the client is putting across, they are also familiar with the subtle cultural differences in consumer habits and expectations in the relevant markets. Their expertise and feel for language will ensure that your advertising material makes the right impression in the desired language.

Advertising is about gaining customers for products and services. A translation company that has worked for a wide range of companies and sectors for many years has a wider range of knowledge about the actual content of what is being marketed. After all, you want your translation not only to sound good, but also to be right.

It is strange but true that most translation companies are local. For an international campaign it is necessary to cooperate with a company that understands the various markets you are operating in. In other words, local and international. Strange but true: This applies to a maximum of 1% of all translation companies.

Make sure your translation project is assigned to an experienced project manager who will analyse your project and decide on the resources needed, both in human and technical terms, guaranteeing compliance with the quality standards and the deadlines; will prepare the project localisation documentation, establish the standard vocabulary and be responsible for the project management and coordination of the work of the translators involved at every step.

The best choice for you will be a translation company which assigns an operations manager to handle your account and who coordinates and supports the project manager and acts as your central contact person, sending you the final invoices for your project and explaining, if necessary, the costs of your particular document translation project in greater detail.

Pick a company which has a Quality Assurance Department, which will carry out in-depth quality control to check the linguistic and cultural adequacy of the translated text.

Make sure the translation company offers desktop publishing (DTP) services and supports as many DTP programs as possible. Hire a company which has an in-house team of multilingual DTP staff, which will provide you with a solution to fit your unique business requirements and in the exact format you need. Proper localisation should carefully analyse any graphics which might have local significance and thus affect how the product or service is perceived. The company should provide detailed feedback and suggest alternatives.

Another vital factor for an international campaign is to have someone who is able to understand the minefield of competencies and personalities involved with such a project and who is able to assist in defusing any friction that may arise due to local and corporate, agency and internal advertising responsibilities.

Study the vendor’s own service portfolio, projects and tools and ask for references before taking your final decision. And keep in mind a tiny trick – look at how they are advertising their own business. As a rule, a translation company will offer its website in multiple languages. Check how they have handled the translation of their own advertising materials and this will give you essential information what service you can expect.

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